Obesity is increasingly becoming an issue in the UK and in other parts of the world. Being overweight can have a huge impact on health and can potentially lead to serious health problems, such as heart disease, stroke, and diabetes. The obesity crisis is also putting a huge strain on the NHS. For this reason, top health officials are now saying that Brits need to go on a diet.
Last year, the government launched a sugar reduction programme that targeted nine different food groups that are considered unhealthy. This has led to the sugar drinks levy which will come into force in April 2018.
New measures put in place to reduce the number of unhealthy foods that Brits eat will specifically target 13 different food groups and will include processed meat, ready meals, takeaways, and pizzas. The aim is to cut the average calorie consumption of the British by 20% by 2024.
As part of this healthy eating campaign, the food industry is also being urged by the government to use healthier ingredients to help the public reduce their calorie intake.
A spokesperson for Public Health England has said that Britain needs to go on a diet as both adults and children are consuming too many calories and this is the cause of the high rate of obesity in the UK.
These recent measures are part of an ongoing governmental campaign in the UK to improve the overall health of UK citizens and reduce the strain on the NHS. Strategies used so far have included raising awareness of healthy eating through marketing materials and via direct advice from healthcare workers. Children are also being targeted with healthy eating programmes in schools.